Question 1

What is Dealer Intel Academy?

Accepted Answer

Dealer Intel Academy is an AI-powered sales training platform built specifically for automotive dealerships. It focuses on the moments that decide deals—first calls, objection handling, and closing conversations. Instead of teaching theory, reps practice realistic customer conversations with AI buyers that push back and apply real pressure.

Question 2

How does AI-powered sales training work?

Accepted Answer

The platform provides unlimited practice with realistic dealership scenarios such as skeptical internet leads, price objections, and buyers who want to think it over. Reps work through conversations live, and the system scores execution while highlighting where momentum was lost or opportunities were missed.

Question 3

Who is Dealer Intel Academy for?

Accepted Answer

Dealer Intel Academy is built by dealers, exclusively for automotive dealers — franchise stores, independent dealerships, multi-rooftop groups, and independent auto groups. Ideal for GMs, GSMs, BDC managers, and dealer principals who want stronger execution on the phone and showroom floor.

Question 4

What scenarios can sales teams practice?

Accepted Answer

Sales teams can practice 58 scenarios across categories including lead handling, showroom conversations, objections and closes, data mining, EV sales, DISC profiling, and lease scenarios — each with 3 difficulty levels. Every scenario is built around realistic customer profiles with budget concerns, motivations, and resistance that adapt to the rep's approach.

Question 5

How is this different from traditional sales training?

Accepted Answer

Traditional sales training tells reps what to say. Dealer Intel Academy lets them practice saying it under real pressure. The AI customer reacts dynamically, pushes back, and creates realistic tension. Feedback is immediate and focused on execution, not theory.

Question 6

How quickly can my team get started?

Accepted Answer

You can try two scenarios immediately with no signup or credit card required. If it's a fit, onboarding is fast with no complex setup. Teams can book a call to discuss what makes sense for their dealership.

Question 7

How much does it cost?

Accepted Answer

Sales Team is $695/month for up to 8 users. Store Performance is $995/month for up to 20 users and is the most popular plan. Enterprise is custom for multi-rooftop dealer groups. Every plan includes weekly live group coaching.

Question 8

What if my reps don't use it?

Accepted Answer

Training sessions are short—typically 5 to 7 minutes—and work on any device with nothing to download. Dealerships see the best results when practice is part of a routine, such as before live calls or during onboarding. Managers can track participation and scores to ensure accountability.

Question 9

Can I track my team's progress?

Accepted Answer

Yes. Managers can see total sessions completed, average scores, and improvement over time. This provides visibility into execution and coaching needs without sitting in on every practice session.

Practice the conversations that decide the deal.